They had known each other for years. Alex worked in creative, Diane managed projects. Both dreamed of doing things their own way, but their professional paths never crossed. Everything changed over dinner one evening. Alex was talking about a project and his vision for it. Diane suddenly said, "You're missing structure. If you're interested, I'm ready to help." The thought hung in the air. Soon the idea began to take shape. They took on their first freelance project together. Alex handled the creative, Diane handled the process and clients. It clicked. Second project, third. It became clear this was working —time to scale.

A small office, a good coffee machine, hiring specialists. Freelance first, then in house. Small graphics development projects began to alternate with 3D modeling and storyboarding. Then industrial design and large visualization projects came into play. Today we're seven people across three countries. Alex handles creative and craft, Diane handles operations.